Audience: Client developers integrating Zixflow SDK (iOS)
Purpose: Track push notification lifecycle events — delivery, open, and action clicks — so Zixflow can measure campaign performance accurately. See also: Push Notifications and the reference implementation in sdk-examples/ios.
Why Push Tracking Matters
When Zixflow sends a push notification to a user’s device, it records that the notification was sent. But it cannot know on its own:- Did the notification actually arrive on the device?
- Did the user open it (tap the banner)?
- Did the user tap an action button (“Shop Now”, “Remind Me”)?
Two Ways to Handle a Zixflow Push — and Why Tracking Is Required in Both
Every push Zixflow sends can be displayed in one of two ways. You choose Native or Custom in the dashboard — and that choice decides the payload shape (see APNs Wire Format). Native mode puts display content inaps.alert; Custom mode also sends top-level display keys and mutable-content: 1 so your Notification Service Extension can enrich the banner.
The one thing both paths share: tracking is never automatic. Zixflow only learns about delivery/opens/clicks when your app calls
trackMetric() / track().
- Path A (Native, app backgrounded/killed):
willPresentdoes not run. TrackOpenedfromdidReceiveon tap. ForDeliveredon the lock screen, add a Notification Service Extension. - Path B (Custom): Zixflow sends
mutable-content: 1. TrackDeliveredfrom the NSE the moment the push arrives, then trackOpened/Push Notification Action Clickedfrom your tap handlers.
Reference implementation: sdk-examples/ios ships a runtime “Custom handling” toggle that switches live between path A and path B on the same running app.
iOS keepsaps.alertin both modes on purpose. Unlike Android, iOS will not show anything on the lock screen from your custom keys alone — a visible push requires anaps.alert. So in Custom mode Zixflow still sends a minimalaps.alert(so the banner appears when the app is backgrounded/locked) plusmutable-content: 1, and your Notification Service Extension reads the top-level keys to enrich the banner and to track delivery.
The Delivery Lifecycle at a Glance
The Push Payload
Zixflow injects two special fields into every push. They appear as top-level keys next toaps (in userInfo). The SDK’s trackMetric() method requires both.
The rest of the payload depends on the rendering mode chosen in the dashboard (see APNs Wire Format):
- Native (OS-rendered): display content lives in
aps.alert; top-level keys are tracking + routing only. - Custom (app-enriched): top-level keys also carry title/body/image/buttons, and
apssetsmutable-content: 1so your NSE can enrich the banner.
Important:action_buttonsis a JSON string (not a nested object). Parse it withJSONSerializationbefore use.
How to handle and show push notifications sent by Zixflow
APNs (iOS) Wire Format
iOS has nonotification vs data split — everything lives in one flat JSON object. Apple’s own fields live under the reserved aps key; every Zixflow-specific field is a top-level sibling key to aps (not nested inside it, and not inside aps.alert). The dashboard rendering mode decides where the display content lives.
Mode 1 — Native (OS-rendered)
aps.alert carries the title/body and aps carries the badge/sound/category; the Zixflow-specific top-level keys carry only tracking + routing — no redundant title/body. See the Native example above.
Mode 2 — Custom (app-enriched)
The full display content lives in the top-level custom keys, andaps sets mutable-content: 1 so your Notification Service Extension can enrich/replace the banner (attach the image, adjust text) before it is shown. See the Custom example above.
iOS keepsThis whole object —aps.alertin both modes on purpose. Unlike Android, iOS will not show anything on the lock screen from your custom keys alone — a visible push requires anaps.alert, and a pure silent (content-available-only) push is throttled when the device is locked. So in Custom mode Zixflow still sends a minimalaps.alertplusmutable-content: 1, and your NSE reads the top-level keys to enrich the banner and to track delivery. This is why iOS Custom mode isn’t fully “data-only” the way Android’s is.
aps plus every custom key next to it — is exactly what your app receives as userInfo in willPresent, didReceive response:, or the NSE’s didReceive(_:withContentHandler:).
Sound:aps.sounddoes include the extension (notification_tone.caf— must be bundled;.caf,.aiff, or.wav).
Complete Key Reference
Field Support Summary: Native vs. Custom-Handled
Template-Based Custom Rendering (template_id)
Every push sent from a dashboard template includes template_id (both modes). On iOS, template-based customization happens in the Notification Service Extension — the only place the app can mutate the notification content before it’s shown, including while the device is locked. Most template fields (large_icon_url, sticky, action_buttons) have no client-side equivalent on iOS, so the example below applies the one that does — badge:
willPresent can also read userInfo["template_id"] for diagnostic logging while the app is in the foreground — but the NSE is what actually runs the customization on the lock screen.
Complete Field Mapping Reference (Custom-Handled UI)
The NSE example below attaches the officialimage_url field. sticky and large_icon_url have no iOS equivalent.
The Three Tracking Events
Each interaction maps to a specific SDK call. The event name, parameters, and platform code are listed for each below.Event naming — read this first:trackMetric()used to always send a single generic internal event name,Report Delivery Event, for every metric type (delivered/opened/clicked/converted), with the actual status only distinguishable via an internalmetricproperty. The SDK now sends the metric name itself as the event name —Delivered,Opened,Clicked— so each lifecycle stage is directly filterable/reportable by name in analytics and Journeys, with no code change required on your side (you still calltrackMetric(event: .delivered)exactly as before; only the resulting event name on the backend changed). If you have older dashboards/segments filtering on the literal string"Report Delivery Event", update them to filter on"Delivered"/"Opened"/"Clicked"instead. Both old and new names are still recognized by the backend, so nothing breaks during the transition — but new events will use the short-form names going forward.
1. Delivery Confirmed
Event name (sent to Zixflow):DeliveredWhen to fire: The moment the push data payload arrives on the device — inside your
willPresent handler.SDK method:
Zixflow.instance.trackMetric(deliveryID:, deviceToken:, event: .delivered)What happens: Zixflow updates the campaign delivery record to
delivered. No profile event is stored.
Parameters:
Tracking Delivery When the Device Is Locked
A common gap:Delivered isn’t recorded when the push arrives while the phone is locked or the app is backgrounded. willPresent (foreground) and didReceive (tap) are the only default delegate hooks — neither runs when a banner simply arrives on the lock screen.
The fix: add a Notification Service Extension and have Zixflow send mutable-content: 1 (already set in Custom mode). The NSE’s didReceive(_:withContentHandler:) runs the instant the push arrives — even while the device is locked or the app is killed — which is the only client-side hook available on the lock screen. Track Delivered from there.
The NSE is a separate target and typically doesn’t link the Zixflow SDK, so track by calling the Zixflow tracking endpoint directly, inside the extension’s ~30s budget:
Note on credentials: the NSE calls the tracking HTTP API with a write-only key, never a service-account or admin credential. Scope the key to event ingestion only.
2. Notification Opened
Event name (sent to Zixflow):OpenedWhen to fire: When the user taps the notification banner. Fire for both body taps and action button taps.
SDK method:
Zixflow.instance.trackMetric(deliveryID:, deviceToken:, event: .opened)What happens: Zixflow updates the campaign delivery record to
opened. No profile event is stored.
With autoTrackPushEvents(true), body taps are tracked automatically. You do not need a wrapper for that path.
Parameters:
3. Action Button Clicked
Event name (sent to Zixflow):Push Notification Action ClickedWhen to fire: When the user taps a named action button (“Shop Now”, “Try It Free”, etc.). Always fire
trackMetric(opened) first, then fire this event.SDK method:
Zixflow.instance.track(name: "Push Notification Action Clicked", properties: {...})What happens: Zixflow records a
clicked delivery report and captures which button was tapped for campaign analytics.
This is a namedProperties:track()call — nottrackMetric(). There is noMetricEventenum for clicks.
Platform-Specific Integration
Token Registration
Track Delivery (Foreground — UNUserNotificationCenterDelegate)
Track Open (Background / Terminated Tap)
Action Buttons Format
Theaction_buttons field is a JSON-encoded string of {name, deeplink} objects. You must parse it before use. On iOS, buttons still require a pre-registered UNNotificationCategory (ZX_2BTN with ACTION_0 / ACTION_1) — the payload cannot register categories by itself.
Payload value (raw string):
- Maximum 2 buttons per notification (iOS system limit)
deeplinkmay be an empty string — handle gracefully, don’t navigate to a blank URL- Button index is 0-based
- On iOS, button labels are pre-registered at app init due to OS constraints. Use generic labels (“Action 1”, “Action 2”) and rely on the
action_namein the tracking event for analytics.
Parsing action_buttons
Building the Buttons on the Notification
Unlike Android/Flutter/RN, iOS does not let you attach dynamic buttons to an individual notification. Instead, the two generic actions (ACTION_0 / ACTION_1) are registered once at app launch, and every notification that should show buttons just needs its categoryIdentifier set to match:
title: passed to UNNotificationAction(identifier:title:options:) at registration time — generic (“Action 1”, “Action 2”) because iOS has no per-push dynamic label API. The real, campaign-specific label (action_name) and action_deeplink only exist in the payload’s action_buttons and are resolved at tap time in your didReceive response: handler.
Handling the Tap (End-to-End)
Sticky Notifications
Sticky is an optional custom-data key some Android apps define. There is no iOS/APNs equivalent. Ignore it on iOS.Deep Link Handling
Every Zixflow push may carry adeeplink_url at the top level and per-button deeplinks in action_buttons. Your app is responsible for routing these.
Sample-app priority on tap:
- Action button → that button’s
deeplink - Body tap →
deeplink_url - Neither set → default screen
click_action: FCMandroid.notification.click_actionneeds a matching<intent-filter>. A separateclick_actionkey in customdatais optional — the sample app maps"OPEN_SALE"/"OPEN_DASHBOARD"ahead ofdeeplink_url. iOS has no nativeclick_action.
Decision Flowchart
Fallback Behaviour (No Zixflow-Delivery-ID)
If the push notification was sent by a non-Zixflow source,Zixflow-Delivery-ID and Zixflow-Delivery-Token will be absent from the payload.
In this case, skip trackMetric(). Push notification event names (Delivered, Opened, Push Notification Action Clicked) are reserved for Zixflow’s delivery pipeline only when their properties actually carry a Zixflow delivery identifier — the backend checks for Zixflow-Delivery-ID before treating it as a delivery report. If you send a custom event named exactly Delivered, Opened, or Clicked with no delivery identifier, it is stored as a normal profile event.
When a Zixflow-originated push tracking call is correctly matched, its event is not stored as a user profile event.
If you want to track a non-Zixflow push for your own analytics, use a custom event name instead.
Testing
Enable.logLevel(.debug). Dashboard → Messaging → Push Notifications: Delivered, Opened, Clicked. Use a physical device.