- Identify users and track their behavior across your app
- Send targeted push notifications via Apple Push Notification service (APNs) or Firebase Cloud Messaging (FCM)
- Display in-app messages to engage users at the right time
- Track user location to enable location-based messaging
- Manage user profiles with custom attributes
- Track events and screen views automatically or manually
For conceptual background on events, users, and attributes, see Getting Started with Events.